Wednesday, May 26, 2010

빵집의 유혹

Tous Les Jours in Seoul Olympic Park

Dunkin' Donuts in Jongno 1-ga

When night fell, walking pass a bakery with an empty stomach in Seoul, could mean coping with a lot of temptations. Shops of reputed bakery chain are all brightly lit at night with every intention to tempt the 'weak-willed' souls who have yet have dinner.

Anyway, it doesn't cost much to get a few buns. A bun costs around 1,000won which is not expensive considering the amount of advertising budget each chain pours into inviting top Korean stars to front their brand. However, foreign-brand bread can be rather expensive (see picture below). Foreign label is rarely cheap, that's why it makes good sense to support local brands.

'Fire Flosss' selling at about $3 SGD. Expensive, no?